Fall 2008 COURSE ANNOUNCEMENT

نویسنده

  • Mark Schilling
چکیده

-An advertising agency believes that annoying advertisements will be more effective than more pleasant ones due to their stronger impact. To test their theory, the agency persuades their client to experiment by using annoying ads in several randomly selected cities and more pleasant ads in others. The agency then compared the product sales in the two sets of cities to see if the annoying advertisements produced more sales.

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تاریخ انتشار 2008